The creative content studio from the Financial Times
Red Sea Global, owned by the Public Investment Fund (PIF) of Saudi Arabia, is a developer responsible for regenerative tourism and construction projects globally.
We were asked to look at Red Sea Global’s approach to protecting and regenerating the Red Sea, both in terms of marine biodiversity, and also in strengthening the blue economy.
This article needed to change preconceptions that Saudi Arabia is an entirely desert environment, and also show that the Kingdom is passionate and serious about sustainability and ocean protection.
We reviewed multiple pieces of content to support the writing of the article, including their Baseline Survey report (research done by their scientists that benchmarks the status of the wildlife and environment around their flagship development projects, The Red Sea and Amaala).
We then created an article structure and script, before designing the ‘look and feel’ then coding the page using stunning visuals and media elements that fit the style of the advertiser, and combine with slick animations that create an immersive storytelling experience for the reader.
The results speak for themselves: