• Who We Are
  • What We Do
  • Contact Us

Buying More Ugly Food: A Perfect Waste Solution?

  • Our Work
  • Video
  • Food and Agriculture Innovation

Mission

Every year, around 1.3 billion tonnes of food is wasted, enough to end world hunger many times over. The FT, in partnership with our client Rabobank, wanted to explore the pertinent challenges, innovations and opportunities in the food and agriculture landscape. Rabobank, in turn, also wanted to raise its profile as a leading voice on sustainable food systems.

Buying More Ugly Food images

What We Did

We created the FT Food Revolution, a video channel looking at the people and businesses working to create a more sustainable food system – from tackling food waste and environmental health, to sustainable farming and food security. In this example, we looked at the often-mooted solution of broadening the market for more ‘ugly food’.

Previous case study
See more of our work
Next case study
  • Who We Are
  • What We Do
  • Contact
  • Audio
  • Copywriting and Editorial
  • Design
  • Digital
  • Events
  • Video

Alpha Grid Media LTD

London

Bracken House

1 Friday Street

London EC4M 9BT

+44 (0)207 873 3398

New York

330 Hudson Street

New York, NY 10013

San Francisco

311 California St

San Francisco, CA  94104

Singapore

60 Anson Road

#06-02 Mapletree Anson

Singapore 079914

  • Alpha Grid Logo
  • Top Digital Agency
  • Privacy Policy

Copyright © 2022 · All rights reserved for The Alpha Grid Media Ltd. Co. #07989057

Web Design & Developed by