The creative content studio from the Financial Times
Rabobank is on a mission to make our lives and businesses more sustainable. Specifically, their global focus is on food and agriculture where they believe collaboration is key to ‘growing a better world together’.
We worked with them to produce films showcasing the people and businesses helping to create a more sustainable global food system. For this video, we travelled to China’s remote south-west provinces which are ripe for chilli pepper cultivation. The film brings to life Rabobank’s work alongside the local rural farming communities to offer a blended finance agricultural fund to help them transition to more profitable, sustainable and environmentally friendly chilli pepper farming practices.
