The creative content studio from the Financial Times
As a leading financier in the food and agriculture sector, Rabobank’s objective was to accelerate the transition towards a more sustainable food system.
Our educational approach helped simplify the complex topics that relate to sustainable food and agriculture solutions.
Alpha Grid’s series of in-depth articles and videos covered a range of themes from greenhouse gas emissions reduction across the food chain to the digital innovations making agriculture more efficient.
These educational videos were housed on Rabobank’s dedicated FT.com channel, using a combination of animation and reporter-led footage.
Over the duration of the campaign, our content delivered over 2.3 million video views with an average duration of 2:32 minutes – significantly surpassing all benchmarks. It is also the second most viewed channel on FT.com, with over 61% of the content engaged with.
The campaign successfully hit over 32% of the C-suite audience