To highlight the expertise of Pictet’s global real estate management team we designed and created an article, enhanced with engaging animations, to examine the impact of the pandemic on key real estate sectors.
Our learnings from previous campaigns showed that drilling down into one subject area with a case study or thought leadership piece from experts, supported by data, ensured the most engagement. This particular article was the stand-out performer of this campaign, exceeding the FT benchmark for attention time by 100%.
