The creative content studio from the Financial Times
WeWork, a provider of co-working spaces, wanted to position themselves as thought leaders in order to expand their reach to medium to large sized enterprises. In 2021, the big debate was about what “the future of the workspace” looked like for companies as people began to re-enter the workplace post Covid.
We created a personalised quiz to help readers determine what their ideal future workplace would look like. In essence, to help them discover what kind of office they wanted to return to. This series surpassed all objectives, delivering 120% of the page view targets.
