Santander wanted to position itself as a forward-thinking entity, aligning itself with the shifts in technology, the environment and social values and behaviours that are transforming society, companies and economies today. In this instance, Santander examined the move towards electric vehicles to ultimately raise brand awareness and engagement with Private Banking clients and wealth management advisors.
We designed and produced an engaging, creative solution to a complex story. The striking interactive infographic delivered a vast amount of detail, from all the various components from supply chain to key players to materials used in EV engines.
