The creative content studio from the Financial Times
We produced a series of six photo essays to raise awareness of the crises of frontline healthcare workers in six different countries.
Targeted at world leaders in industry and government, each essay captured the workers’ typical activities, the daily struggles and triumphs that make their jobs tough yet fulfilling, and the technology and other innovations in healthcare that help make these regular tasks much easier. We briefed and worked with photographers in six different countries (India, Brazil, China, Kenya, Philippines and the US) to create a unified reportage-style look and feel for the campaign, with one of our journalists interviewing each healthcare worker to ensure a consistent tone of voice.
